Envelope Information

From Address/Reply-To Address

The From Address is one of the most important parts of your email campaign. It identifies who you are to not only your customers but the ISP's (Gmail, Hotmail, etc.) as well. And with any identity, it also indicates your reputation in the space as well. If your a proper email sender who follows all the rules, or a spammer who they should block. 

Below we will discuss specific parts of the from address that might help you decide what to use.

The Sending Domain

 

The Local Part

Subject Line

The subject line of your email should entice recipients to open your email. It's the first thing they see in their inbox and can make or break your readership. 

Use the personalization options available to you next the subject line input to add a personal and target touch to your subject line and entice the user to open your email.


Revision #7
Created 15 July 2020 16:38:42 by Andrew Keith
Updated 10 September 2020 00:13:40 by Andrew Keith