Deployment Deployment indicates the act of combining a message with a list of recipients for the purpose of sending them content through UMPIRE.  This could mean that you are sending an email message to a list of 1000 recipients through UMPIRE or you have a Welcome program in operation and when a new subscriber enters your DataMart, it becomes a recipient and is sent the first message in your welcome program.  There are a few different ways of creating a deployment in UMPIRE.  The first is creating a Bulk deployment through the "Deploy" tab. This allows you to select a  subscription , segment, or list file as your list of recipients and select a message that you have created in the Compose tab.  The second option is to set up an AutoProgram in the "Automation" tab. This allows you to define (using a segment) your recipients and if new subscribers will become recipients as well.  It also allows you to choose a path of messages that each recipient will receive.