HTML Coding Tips for Email Coding HTML for email might sound easy, but there are a lot of industry best practices that you might want to know before you begin. General Do not use
tags
Do not use padding anywhere
All content must be tabled
Do not use javascripting
Do not rely on any content in the or
). Instead use bullets, either text or images. Ideally table the bullet and text in separate
s
Text size should not be less than 11px
Images
Define height and width of all images
Image "display" should always be defined (block or inline)
Images with text should ALWAYS have alt tags
Do not rely on aligned images. Always place the content in a table and align left or right
White space should be sliced into the images (rather than relying on spacer images)
No image (including spacer images) should have a height or width of less than 5px
Do not use image maps
Links
All links but mailtos should be targeted to a blank or new page
Link color and text-decoration (if not underlined) should be defined in the tag, and again in a tag inside the that wraps the linked text