How to Setup an AB test with a Rollout

In this lesson, we will cover how to setup a subject line or content AB test that sends the winning version to a rollout group. A “rollout group� is a chunk of the list of contacts you want to send to, that you put aside for after the test. This allows you to run the test on a sample of your contacts, determine which version is the winner and then send that winning version to the rollout group you put aside. This ensures that you are sending the most effective version of your message to the majority of your list.

Setting up an AB Test requires a working knowledge of CONNECT and its basic features. Before reading this article, we recommend that you review the following articles:


1.  Creating an AB Test Message

 

Creating an AB test message

 

To create an AB test message follow the below instructions :

  1.  Click on Compose
  2. Hover your mouse on " Create a message"
  3. Click on A/B Test

 


 

2.  Setting up the Message

 

Setting up the message

 

  1. Test Type: Subject line This will allow you to define and test various subject lines with the same HTML template. Content This will allow you to define and test various versions of your template with the same subject line.
  2.  Using HTML from: This feature allows you to grab the HTML code from a Template or an existing Standard message and use it for the AB Test message. If you are setting up a Content test, it will appear as the first version of your content.

 


3.  Subject Line A/B Test Message

 

Subject Line A/B test message

 

 


4.  Content A/B Test Message

 

Content A/B test message

 

 


5.  Previewing each Version

 

Previewing each version

 

 


6.  Sending Tests of each Version

 

Sending tests of each version

 

 


7.  Setting up a Deployment

 

Setting up a deployment

 

 


 

8.  Setting up your sending Strategy

 

Setting up your rollout group

 

 


 

9.  Reminder Notification

 

Reminder notification

 

 


10.  Deployment Review

 

Deployment Review

 

 


11.  AB Test Plan Review

 

AB Test Plan review

 

 


Revision #3
Created 15 January 2020 22:16:37 by Admin
Updated 22 July 2020 17:22:31 by Admin