Segmenting allows you to target a specific group in your database and send relevant content to them. This tutorial will demonstrate how to segment your database with one value. --- ## 1. Click the Create Segment button [![Screenshot-2023-10-30-153441.png](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/scaled-1680-/Screenshot-2023-10-30-153441.png)](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/Screenshot-2023-10-30-153441.png) --- ## 2. Type in a Segment Name [![Screenshot-2023-10-30-153616.png](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/scaled-1680-/Screenshot-2023-10-30-153616.png)](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/Screenshot-2023-10-30-153616.png) - **TIP**: Use a name that helps describe the segment (ie. Toronto Residents Over 50) OR a name that matches the message you will be using it with (ie. Newsletter\_Jan 2012). --- ## 3. Drag the first Field into the Segment Definition Pane [![Screenshot-2023-10-30-153824.png](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/scaled-1680-/Screenshot-2023-10-30-153824.png)](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/Screenshot-2023-10-30-153824.png) --- ## 4. Select the Operator for the Field [![Screenshot-2023-10-30-153825.png](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/scaled-1680-/Screenshot-2023-10-30-153825.png)](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/Screenshot-2023-10-30-153825.png) --- ## 5. Type in the Value you wish to Segment on [![Screenshot-2023-10-30-153826.png](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/scaled-1680-/Screenshot-2023-10-30-153826.png)](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/Screenshot-2023-10-30-153826.png) --- ## 6. OPTIONAL: Verify the Record Count by clicking Calculate [![Screenshot-2023-10-30-154149.png](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/scaled-1680-/Screenshot-2023-10-30-154149.png)](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/Screenshot-2023-10-30-154149.png) - NOTE: If you find the Record Count to be too high or too low, double check that the value being used matches the data in your DataMart. --- ## 7. Click Save Segment to Finish
[![Screenshot-2023-10-30-154312.png](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/scaled-1680-/Screenshot-2023-10-30-154312.png)](https://resources.teksideconnect.com/uploads/images/gallery/2023-10/Screenshot-2023-10-30-154312.png)