Segmenting allows you to target a specific group in your database and send relevant content to them. This tutorial will demonstrate how to segment your database with one value.

 

1.  Click the Create Segment button

 

Click the Create Segment buttonScreenshot-2023-10-30-153441.png

 

2.  Type in a Segment Name

 

Type in a Segment NameScreenshot-2023-10-30-153616.png

 

  • TIP: Use a name that helps describe the segment (ie. Toronto Residents Over 50) OR a name that matches the message you will be using it with (ie. Newsletter_Jan 2012).

 

3.  Drag the first Field into the Segment Definition Pane

 

Drag the first Field into the Segment Definition paneScreenshot-2023-10-30-153824.png

 

4.  Select the Operator for the Field

 

Select the Operator for the FieldScreenshot-2023-10-30-153825.png

5.  Type in the Value you wish to Segment on

 

Type in the Value you wish to Segment onScreenshot-2023-10-30-153826.png

 

6.  OPTIONAL: Verify the Record Count by clicking Calculate

 

OPTIONAL: Verify the Record Count by clicking CalculateScreenshot-2023-10-30-154149.png

 

  • NOTE: If you find the Record Count to be too high or too low, double check that the value being used matches the data in your DataMart.

 

7.  Click Save Segment to Finish

 

Click Save Segment to FinishScreenshot-2023-10-30-154312.png