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Using your data to provide Dynamic Content
Getting to know Messages
Getting to know CONNECT
In this chapter, we will walk you through how to navigate around CONNECT and get acquainted with the user interface.
Setting up your DataMart
In CONNECT, we recommend a data first approach to email marketing. Thinking about your data before you think about the content provides a unique perspective into what will drive your email campaigns and create a target experience for your customers. In this...
Setting up your first template
Templates are a great way to keep your branding and messaging consistent while also keeping your campaign set-up time to a minimum. This chapter will focus on walking you through setting up a re-usable template that you can use as a starting point for all your...
Setting up your first message
In this chapter, you will bring together all of your content into an email message. A message will contain your envelope information, content and provide testing features for you to ensure you are providing a well crafted email.
Deploying your first email
In this chapter, we'll get you acquainted and comfortable with the features that allow you to take the content you have created and the contact list you have collected into what we call an "email deployment".
Analyzing the results
Before moving on to your next campaign, we'll walk you through the how to analyze the results of your email campaign and increase the engagement of that email even more.