Setting up your DataMart
In CONNECT, we recommend a data first approach to email marketing. Thinking about your data before you think about the content provides a unique perspective into what will drive your email campaigns and create a target experience for your customers.
In this chapter, we will review how to set-up the DataMart and upload your existing customer list into CONNECT so that you can begin to craft your first email message.
Subscriptions
The driving force behind any email program is the Opt-in/Opt-out process that has been put into p...
Fields
This section helps you set-up and manage all of the data points you wish to collect on each of yo...
Uploading your contact list
Lists are a great way to bulk upload your original contact lists, to make manual, bulk updates al...