Beginner's Guide
This guide will help introduce you to all of the features you need to know about to set-up and deploy your first email campaign from CONNECT. It focuses on a primary use case but if your specific email campaign has advanced pieces, it will provide additional links along the way to learn more about the features you will need to know about to build your specific campaign.
Getting to know CONNECT
In this chapter, we will walk you through how to navigate around CONNECT and get acquainted with ...
Setting up your DataMart
In CONNECT, we recommend a data first approach to email marketing. Thinking about your data befor...
Subscriptions
The driving force behind any email program is the Opt-in/Opt-out process that has been put into p...
Fields
This section helps you set-up and manage all of the data points you wish to collect on each of yo...
Uploading your contact list
Lists are a great way to bulk upload your original contact lists, to make manual, bulk updates al...
Setting up your first template
Templates are a great way to keep your branding and messaging consistent while also keeping your ...
Setting up your first message
In this chapter, you will bring together all of your content into an email message. A message wil...
Introduction to the Message Builder
The CONNECT Message Builder allows you to craft and test the email content you plan to send to yo...
Envelope Information
From Address/Reply-To Address The From Address is one of the most important parts of your email ...
Updating the content
The Content step is where you will spend most of your time when building your message. It is wher...
Generating the text version
Why do I need a text version? The text version provides a non-HTML code version of your email to...
Tracking opens and clicks
One of the many benefits of email marketing is it's ability to easily track the user's engagement...
Testing your email
Preview Previewing a message is a great way to verify the message you are about to use is correc...
Deploying your first email
In this chapter, we'll get you acquainted and comfortable with the features that allow you to tak...
Deployment setup
The moment you have been waiting for. It's time to set-up your first deployment. This step combin...
Review, review and review some more
We cannot say it enough. This step is the most important when deploying emails. CONNECT has a fan...
Scheduling and controlling your deployment
Once you have reviewed your email and are satisfied, you can decide to send the email immediately...
Analyzing the results
Before moving on to your next campaign, we'll walk you through the how to analyze the results of ...
Introducing CONNECT Analyze
Access The current "Analyze" section is getting an overhaul and we are excited to invite our use...
Measuring performance
When viewing your deployment metrics and determining success, there are a few things you want to ...
Using open/click stream segmentation to engage non-responders
There are certain email campaigns that you want to ensure you get the highest engagement possible...