Subscriptions

The driving force behind any email program is the Opt-in/Opt-out process that has been put into place. This will allow customers to start receiving your email campaigns or stop receiving them. 

In CONNECT, Subscriptions helps you manage this process.

process

Subscriptions areand atrack collectionwhich contacts with your DataMart have explicitly opted-in or out of people who have decided at one point to receive or not receive, all or specificyour email communications from your company.program. 

InDepending on your unique set-up, you might require a majoritysingle ofsubscription cases,or multiple. This is highly dependent on your email programsprogram onlyand havethe one Subscription. 

The customer either doesoptions or doesn'tpreferences you provide to your contacts. Before creating subscriptions, you want to receive all email publications from you. However, some email marketing programs are little more sophisticated. 

Many programs havetake a Monthlymoment Newsletter,to asthink wellabout asthe Promotionaldifferent emailcategories alerts.of Thenemails that you will be sending to your contacts and if you want to provide them with the option of opting in or opting out of those categories.

Example Emma wants to send out two different categories of email messages to her contacts. She plans to send out a monthly newsletter and she wants to send out occasional promotional emails that provide offers to her customers. Emma has 2 options for her email program and how contacts opt-in and out of it.    Option A - Emma has 2 subscriptions, Newsletter and Promotions. She creates a subscribe form that allows new subscribers to opt-in or opt-out to one or both of these subscriptions. When the campaignssubscribers is presented.  This is where Subscriptions shine. They allow youwish to manageunsubscribe eachfrom opt-in/opt-outher processemail inprogram, they have the option to stop receiving one Community.  or Youboth are able to seeof the total size of each subscription, segment on this subscription and deploy email marketing direct to it.  There are even users that have a preference page that Subscriptions can manage.  This preference page provides their customers to opt-in/opt-out of different types of alerts so they can customize their email experience with your company. UMPIRE Subscriptions provides each user the flexibility to manage the simplest of email programs to the most complicated.categories/subscriptions.   Option B - Emma has 1 subscription, General. She has a simple subscribe and unsubscribe form that opts each contact in and out of all emails she sends.

The most crucial part of subscriptions is the how the data is provided to CONNECT for them to be managed properly. Whether you leverage the Web Form and Landing Page tools within the platform or build your pages outside the tool and provide the data through our API, you must ensure each Subscription has a defined opt-in and opt-out process.